Use source-based targeting so you can display personalized offers and discounts to your visitors based on where they’re coming from and increase your conversion rates.

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TRAFFIC-BASED WELCOME

Display personalized offers based on traffic source

Boost the conversion rate of your social traffic by displaying personalized welcome messages.

Display personalized offers
Expected results
+20%

conversion rate

Difficulty

Advanced

Industry

Any

Message type

Experiences, Source-based targeting

Tags

Experiences

When to use it?

Are you active on social media channels like Facebook, Instagram, and TikTok? If you have great engagement and get lots of traffic from social posts or social ads, you should focus on increasing the conversion rate of that traffic.

We don’t recommend using this strategy if your social traffic is below 5% of total traffic to your website. But if it’s more than 5%, set it up now because there’s a huge opportunity here!

Using source-based targeting, you can display personalized offers and discounts to your visitors based on where they’re coming from. This will help to increase conversion rates for these visitors.

How to set it up?

1. Step: Create a new sign-up form

If you don’t have an existing campaign, here you can get a list of newsletter signup templates and special offer templates and you can create a new one and fine-tune it to your style.

Fine tune it to your style

2. Step: Create a new Personalized Experience

If you want to learn more about Personalized Experiences, click here.

Personalized experiences

Add a new variant to Experience B and Experience C. Your original campaign (default variant) is in Experience A.

Add a variant

3. Step: Modify your experience variants

Insert the name and logo of the traffic source that you would like to display on your campaign. Let’s assume that the majority of your social visitors are coming from Facebook and Instagram, so we will go on with these two traffic sources.

Firstly, modify your first variant that will address your Facebook visitors.

Modify your experience variants

Then, go on to the variant that will be shown to your Instagram visitors.

Instagram discount

4. Step: Add new rules to your experience variants

Use Source based targeting to address only those visitors who are coming from Facebook and Instagram.

Add new rules to your experience variants

Please note that Experience B and Experience C will only appear if the visitors are viewing Facebook and Instagram from their browsers. If they are using apps and they navigate to your site, we will not be able to recognize that they are coming from Facebook or Instagram, so Experience A (default variant) will be displayed to them.

5. Step: Activate your campaign

This is how your campaign will look for visitors who are coming from Facebook.

Secret Facebook discount

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

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