Use source-based targeting so you can display personalized offers and discounts to your visitors based on where they’re coming from and increase your conversion rates.

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ADVANCED TACTIC

Display personalized offers based on traffic source

How to boost the conversion rate of your social traffic?

Group 1022 - <cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Display personalized offers based on traffic source<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences, Source-based targeting</p></div>
Expected results
+20%

conversion rate

Industry

Any

Message type

Experiences, Source-based targeting

Tags

Experiences

When to use it?

Are you active on social media channels like Facebook, Instagram, and TikTok? If you have great engagement and get lots of traffic from social posts or social ads, you should focus on increasing the conversion rate of that traffic.

We don’t recommend using this strategy if your social traffic is below 5% of total traffic to your website. But if it’s more than 5%, set it up now because there’s a huge opportunity here!

Using source-based targeting, you can display personalized offers and discounts to your visitors based on where they’re coming from. This will help to increase conversion rates for these visitors.

If you personalize your opt-in message and display the traffic source, you can increase the conversion rate of your campaign by up to 20%.

How to set it up?

1. Step: Choose a regular opt-in campaign

If you don’t have an existing campaign, here you can get a list of newsletter signup templates and special offer templates and you can create a new one. Fine-tune it to your style.

tactic 21 1 - <cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Display personalized offers based on traffic source<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences, Source-based targeting</p></div>

2. Step: Dress up your campaign

Insert the name and logo of the traffic source that you would like to display on your campaign. Let’s assume that the majority of your social visitors are coming from Facebook, so in this example we will go on with Facebook.

tactic 21 2 - <cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Display personalized offers based on traffic source<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences, Source-based targeting</p></div>

3. Step: Target your Facebook visitors

Use Source based targeting to address only those visitors who are coming from Facebook.

tactic 21 3 - <cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Display personalized offers based on traffic source<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences, Source-based targeting</p></div>

4. Step: Activate your campaign

tl kata - <cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Display personalized offers based on traffic source<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences, Source-based targeting</p></div>

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up for you?

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