Use source-based targeting so you can display personalized offers and discounts to your visitors based on where they’re coming from and increase your conversion rates.

TRAFFIC-BASED WELCOME

Display personalized offers based on traffic source

Boost the conversion rate of your social traffic by displaying personalized welcome messages.

Group 1022 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
Expected results
+20%

conversion rate

Difficulty

Advanced

Industry

Any

Message type

Experiences, Source-based targeting

Tags

Experiences

When to use it?

Are you active on social media channels like Facebook, Instagram, and TikTok? If you have great engagement and get lots of traffic from social posts or social ads, you should focus on increasing the conversion rate of that traffic.

We don’t recommend using this strategy if your social traffic is below 5% of total traffic to your website. But if it’s more than 5%, set it up now because there’s a huge opportunity here!

Using source-based targeting, you can display personalized offers and discounts to your visitors based on where they’re coming from. This will help to increase conversion rates for these visitors.

How to set it up?

1. Step: Create a new sign-up form

If you don’t have an existing campaign, here you can get a list of newsletter signup templates and special offer templates and you can create a new one and fine-tune it to your style.

tactic 21 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

2. Step: Create a new Personalized Experience

If you want to learn more about Personalized Experiences, click here.

tactic 21 v2 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Add a new variant to Experience B and Experience C. Your original campaign (default variant) is in Experience A.

add a variant - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

3. Step: Modify your experience variants

Insert the name and logo of the traffic source that you would like to display on your campaign. Let’s assume that the majority of your social visitors are coming from Facebook and Instagram, so we will go on with these two traffic sources.

Firstly, modify your first variant that will address your Facebook visitors.

tactic 21 1 v1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Then, go on to the variant that will be shown to your Instagram visitors.

tactic 21 v5 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

4. Step: Add new rules to your experience variants

Use Source based targeting to address only those visitors who are coming from Facebook and Instagram.

tactic 21 v6 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Please note that Experience B and Experience C will only appear if the visitors are viewing Facebook and Instagram from their browsers. If they are using apps and they navigate to your site, we will not be able to recognize that they are coming from Facebook or Instagram, so Experience A (default variant) will be displayed to them.

5. Step: Activate your campaign

This is how your campaign will look for visitors who are coming from Facebook.

tactic 21 v7 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-021.jpg"><cite><span class="a">advanced</span><p><b>+20%</b>conversion rate</p></cite>Traffic-Based Welcome<small>Display personalized offers based on traffic source</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

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