Get more 5-star reviews from satisfied customers in a customer-friendly way and build trust with new customers, while also getting honest feedback from unsatisfied customers.

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REVIEW BOOSTER

Collect 5-star reviews more effectively in a compliant way

Get more 5-star reviews in a customer-friendly way without increasing the risk of negative reviews

Collect 5-star reviews more effectively in a compliant way
Expected results
+50%

5-star reviews

Difficulty

Intermediate

Industry

Ecommerce

Message type

Embedded

Tags

Feedback, Smart Tag

When to use it?

Reviews are important for any ecommerce business since they help to build trust with new customers. If you’re having trouble collecting reviews from satisfied customers, try this embedded content strategy.

Welcome returning customers with a personalized message on the homepage, and ask them how satisfied they are with their last purchase. If they say they’re satisfied and give 5 stars, redirect them to Trustpilot. If they’re not satisfied, ask a follow-up question to collect feedback about your website’s user experience.

This strategy is smart because you’ll not only get more 5-star reviews from satisfied customers and build trust with new customers; you’ll also get honest feedback from unsatisfied customers that will help you improve your website/products/etc.

How to set it up?

1. Step: Choose an embedded message and fine-tune it to your style

Browse through all the embedded templates here and choose one that you like.

Choose an embedded message and fine-tune it to your style

2. Step: Ask for feedback

Add a feedback element to your campaign to ask for your visitors’ insights.

Ask for feedback

3. Step: Add new pages to your campaign

You shouldn’t stop when you receive feedback on the first page.

If your visitors give 5 stars for their order, you should ask them to rate you on a different platform as well, e.g. on Trustpilot. This will be done on a new page, and it should be redirected to the platform where they can leave a review.

Add new pages to your campaign

But if they gave you a bad review, you should ask them for details about their experience so that you can improve based on their insights.

Add new pages to your campaign

In the second case, you’ll also need to create a thank you page where your visitors will be taken after submitting their detailed reviews.

Add new pages to your campaign

4. Step: Set up your campaign

If the visitor has given you rates from 1-3, they should be taken to your “Bad rating” page, where you’re asking for a more detailed review.

However, if the visitor gives you a rate from 4-5, they should be taken to your “Good rating” page, where you’re asking them to give you a review on a different platform as well.

It’s practical to rename your pages so the setup will be easier.

Set up your campaign

5. Step: Add a Smart Tag to your Main Page

To personalize your campaign, add the “First name” Smart Tag to your main page so you can welcome your returning visitors by their name.

To learn more about Smart Tags, please click here.

Add a Smart Tag to your Main Page

6. Step: Place your message

If you’re using embedded content, as we suggested, use our Point and Click Placement to define the position of your content. You can learn more about Point and Click placement here.

This is how this campaign will look like on your homepage for your returning customer, named Jason.

Place your message

Want us to set this
up for you?

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