Use Dynamic Content to boost product page conversion rates up to 10% and and display personalized product messaging for each customer group you are targeting. 

ADVANCED TACTIC

Boost product page conversion rates with personalized messaging for different target audiences

Boost product page conversion rates by personalized product messaging

Group 1023 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>
Expected results
+10%

conversion rate

Industry

Any

Message type

Embedded

Tags

Dynamic Content

When to use it?

Do you sell products that can be targeted to several different customer segments? Then you probably realize that the same product can have multiple value propositions based on who you’re targeting!

For example, a blender can be useful for busy parents who just want a quick and healthy breakfast, but also for avid gym-goers who would love to elevate their workouts with a protein smoothie.

In this case, you probably have different Facebook ads targeting different groups of people based on demographics, but they all land on the same product page.

To increase the conversion rate of these ads (and your product pages) you should display personalized product messaging for each customer group. Using our Dynamic Content feature, you can easily set it up and increase conversion rates by at least 10%.

Here is an example: 

blendjet tactic - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

Experience variant for working moms

blendjet tactic 2 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

Experience variant for male gym addicts

How to set it up?

1. Step: Create a new Dynamic Content campaign

To learn more about Dynamic content, click here.

tactic library 22 3 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

Choose the part(s) that you would like to rephrase and rewrite it:

tactic library 4 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

This is how it will look like after modifying your headline:

tactic library 5 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

2. Step: Target your Dynamic Content campaign

Use “Visited URL” rule so that you can show your campaign to those visitors who are coming from a special ad. Add a snippet of the URL where your visitors landed so only those visitors will see the headline change who have come through that specific ad.

tactic library 6 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

3. Step: Activate your campaign

This is how your campaign will look like when your visitors have come to your site through the ad that is addressing working moms.

blendjet tactic 1 - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>
tl kata - <cite><span class="a">advanced</span><p><b>+10%</b>conversion rate</p></cite>Personalize product messaging based on demographics<div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Experiences, Dynamic Content</p></div>

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

Looking for more
personalization tactics?