CSS (stands for Cascading Style Sheets) is a style sheet language used to format the presentation of a web page or document written in a markup language. CSS helps to provide uniformity across several pages of the website by defining text styles, table sizes, and other aspects of Web elements. Thus this gives web developers […]
Glossaryletter: c
Cross-selling
Cross-selling is the practice of selling additional services or products to customers who have already made a purchase. It involves encouraging existing customers to buy related or complementary products while buying the selected items. […]
Cost Per Click
Cost per click is an advertising pricing model that means that you pay for an ad when website visitors click on it. […]
Cost Per Action Advertising
What is cost per action in advertising? Cost per action (CPA) is an advertising model for digital marketing campaigns. Advertisers pay the advertising platforms using this model when a customer takes a specific action. In other words, the advertiser only pays when a customer has filled out a form or clicked a link (or whatever […]
Cookie
A cookie is a small amount of data generated by a website given to a web browser by a web server. This piece of information is stored on the client side on the user’s own computer and is then used for future use. The main purpose of cookies is to remember information about you and […]
Conversion Rate
Conversion rate is a metric that measures the percentage of visitors to your website that complete a desired goal (a conversion). […]
Conversion Funnel
A conversion funnel describes the different stages of a buyer’s journey that lead up to a purchase. […]
Conversion
A conversion happens when a visitor performs an action desirable to the company. This means getting your visitors to do what you want them to do like buy a product, sign up for a newsletter, register for a webinar, or fill out a lead/contact form. […]
Content Management System
Content management system (CMS) is a back-end solution developed to control the content of the website which is the front-end. This software application allows you to create, edit, maintain, publish, and display content on the Internet from a single administration tool. There are many CMS systems available in the market out of which some to […]
Cohort Analysis
What is cohort analysis? Cohort analysis is the process of separating users into groups of people (cohorts) who share common characteristics or attributes in order to analyze their customer behavior. It usually involves tracking how the specific characteristics of a cohort change over time, which can give you important insights into: how your marketing campaigns […]
