Customer Value Optimization

Customer value optimization (CVO) is the framework in which companies focus on raising the value of their customers to grow their businesses. The framework aims to create an incredible customer journey–by providing real help to visitors–and increase the ROI for entire digital marketing activities. […]

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Customer Satisfaction Score

A customer satisfaction score, often abbreviated as a CSAT score, is used to measure how well a company meets or exceeds the level of expectation felt by a customer upon interacting with their products or services. […]

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Customer Relationship Management Platform

A customer relationship management platform (CRM platform) refers to the technology a company employs to manage interactions with a customer, capturing key information generated during those engagements. […]

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Customer Lifetime Value

Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a customer over the whole period of their relationship. […]

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Customer Experience

Customer experience (CX) is a customer’s overall perception of your company, based on their interactions with it. […]

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Customer Data Platform

A customer data platform (CDP) is a software that combines data from multiple tools to create one single customer database. […]

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Customer

A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses have nothing to offer. […]

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