Client-side personalization uses JavaScript to personalize the site content. It means that all dynamic action is taken client-side, from the browser. […]
Glossaryletter: c
Click-Through Rate
Click-through rate (CTR) is a metric that measures the percentage of clicks you receive on an ad per number of impressions. […]
Churn Rate
Churn rate is the percentage of customers or subscribers who cut ties with the company or from the services in the given period of time. So it’s basically the revenue or customers lost during a specific period (typically a month), by unsubscribing from the services. […]
Cart Abandonment
Cart abandonment is an ecommerce term used to describe a potential customer who leaves their cart behind before completing the purchase. […]
Call to Action
A call to action (CTA) is a written directive that encourages visitors to do something. […]
