Increase opt-in rates & collect more zero-party data while improving UX with personalized offers. Start building a segmented email list and recommend relevant products simultaneously.

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SEGMENTING LIST BUILDER

Segment and guide your visitors while building your list

Increase opt-in rates & collect more zero-party data while
improving UX with personalized offers

Expected results
+15%

opt-in rate

Difficulty

Intermediate

Industry

Ecommerce

Message type

Popup

Tags

Conversational Popup, Product Recommendation

When to use it?

If you’re using a welcome popup and you’d like to improve its efficiency and enhance the user experience in general, try turning it into a conversational popup.

A conversation popup is like a combination of a traditional discount welcome popup and a quiz.

First, you ask one or more questions about your visitors’ problems or what they’re looking for. Then, you request their contact details in exchange for the discount. Finally, you provide them with personalized recommendations based on their answers.

This will help to improve the user experience and increase conversion rates at the same time. Not to mention that you’ll have more information about your visitors, which you can use for personalization on your website or in your promotional emails!

How to set it up?

1. Step: Create a new campaign

You can get started with one of our pre-made Conversational popup templates or you can build one from scratch and fine-tune it to your style.

Step 2: Add extra pages to your campaign

You have a Main page. This is where you will need to add a question (survey).

You will need as many email signup and product recommendation pages as many options your survey contains. Add these pages to your campaign and then rename them so the campaign setup will be easier.

Let’s say you have 4 options on your survey, then your campaign will consist of 9 pages (one main page, 4 email signup pages, and 4 product recommendation pages).

Step 3: Setup your campaign

3.1. Main page/Survey

Add a survey element to your campaign and navigate your visitors to the right pages on your campaign. This step shouldn’t be counted as a conversion.

3.2. Email signup page

As a next step, ask your visitors to subscribe. Make sure that this step is reported as conversion and that you are sending your subscribers to the right product recommendation pages on your campaign.

3.3. Product recommendation page

As the last step, show off the most popular products of the category that was chosen by your subscriber on the first page of your campaign.

If you have a Shopify store, you can do it dynamically. If you don’t, you will need to add the products manually.

Step 4: Target and activate your campaign

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

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