Improve product recommendations by making them relevant to the user. Make sure you’re displaying relevant products, start by asking visitors what products they’re interested in.

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ADVANCED TACTIC

Personalize messaging based on interest

Improve product recommendations by making them relevant to the user.

Group 1034 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-059.jpg"><cite><span class="a">advanced</span><p><b>+30-50%</b>product recommendation conversion rate</p></cite>Personal Recommender<small>Personalize messaging based on interest</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Embedded</p></div>
Expected results
+30-50%

product recommendation conversion rate

Industry

Ecommerce

Message type

Embedded

Tags

Visitor property rule

When to use it?

Product recommendations can be really effective, but only if you use them the right way. Recommending products that are not relevant to the visitor just increases the noise on the website.

To make sure you’re displaying relevant products, start by asking visitors what kind of products they’re interested in. Once they make a choice, you can use that to show them the most relevant product recommendations across your website, including on the product pages and cart pages.

This could help to improve the user experience and increase product recommendation conversion rates by 30-50%.

How to set it up?

1. Step: Create a popup campaign that asks visitor preferences

Click here to learn more about building a conversational campaign.

Untitled 10 2 1024x508 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-059.jpg"><cite><span class="a">advanced</span><p><b>+30-50%</b>product recommendation conversion rate</p></cite>Personal Recommender<small>Personalize messaging based on interest</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Embedded</p></div>

Step 2: Create new product recommender campaigns

The next step is to create embedded messages with product recommendations. You will need as many variants as many options you had on your conversational popup. Display your most popular products of each category. If you have a Shopify store, you can do it dynamically, if you don’t have a Shopify store you will need to do it manually.

Untitled 11 1 1024x508 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-059.jpg"><cite><span class="a">advanced</span><p><b>+30-50%</b>product recommendation conversion rate</p></cite>Personal Recommender<small>Personalize messaging based on interest</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Embedded</p></div>

Step 3: Use the Visitor Property Rule to target these recommenders to the right audience

Use the Visitor Property rule so the right embedded message will be displayed to the right visitor segment.

tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-059.jpg"><cite><span class="a">advanced</span><p><b>+30-50%</b>product recommendation conversion rate</p></cite>Personal Recommender<small>Personalize messaging based on interest</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Embedded</p></div>

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