Learn how to increase the conversion rate of your email signup forms, by testing different offers such as: 10% off, $10 off or free shipping. 

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INTERMEDIATE TACTIC

Increase the conversion rate of your email signup forms by testing different offers

How to increase the conversion rate of your email signup forms?

Group 1021 - <cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Test different offers in your lead generation forms<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>
Expected results
+20%

conversion rate

Industry

Any

Message type

Embedded, Overlay

Tags

A/B testing

When to use it?

Do you have an email signup form with a low conversion rate? The problem might be with your offer.

Try A/B testing different offers in order to understand which ones perform best. You could test multiple discount types, like 10% off, $10 off, free shipping, a BOGO discount, and a mystery discount, just to mention a few examples.

And this can be easily done using OptiMonk’s Variant A/B testing feature.

You can increase the conversion rate of your message by at least 20% in case you run a couple of tests to find out which message/offer is the best for your audience.

How to set it up?

1. Step: Create two sign-up forms with different offers

If you don’t have an existing campaign you want to test against another, here you can get a list of sign-up templates and create a new one. Fine-tune it to your style.

tactic 20 1 - <cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Test different offers in your lead generation forms<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

Duplicate it and change your offer on your new campaign.

tactic 20 2 - <cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Test different offers in your lead generation forms<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

2. Step: Start an experiment

To learn which offer works better, you will need to start an experiment.
In the Control Group you should add your original campaign (your original campaign will appear to 50% of your visitors), while in Group A you should add your newly created campaign (the changed offer will appear to the other 50% of your visitors).

tactic 20 3 - <cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Test different offers in your lead generation forms<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

3. Step: Analyze the results of your experiment

You will need to create segments for your visitor groups in Google Analytics to analyze the results of your experiment. To learn more about how to create segments in Google Analytics, click here.

tl kata - <cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Test different offers in your lead generation forms<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

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