Learn how to increase the conversion rate of your email signup forms, by testing different offers such as: 10% off, $10 off or free shipping. 

Back to all tactics
OFFER A/B TEST

Test different offers in your lead generation forms

Increase the conversion rate of your email signup forms by testing different offers

Group 1021 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
Expected results
+20%

conversion rate

Difficulty

Intermediate

Industry

Any

Message type

Embedded, Overlay​

Tags

A/B testing

When to use it?

Do you have an email signup form with a low conversion rate? The problem might be with your offer.

Try A/B testing different offers in order to understand which ones perform best. You could test multiple discount types, like 10% off, $10 off, free shipping, a BOGO discount, and a mystery discount, just to mention a few examples.

And this can be easily done using OptiMonk’s Variant A/B testing feature.

How to set it up?

1. Step: Create a sign up form with your first offer

If you don’t have an existing campaign you want to test against another, here you can get a list of sign-up templates and create a new one. Fine-tune it to your style.

tactic 20 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

2. Step: Create a new variant and change your offer

Duplicate the existing variant and rename it.

tactic20 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
tactic20 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Change the value proposition in your new variant.

tactic 20 3v - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

3. Step: Activate your campaign

To learn which offer works better, you will need to activate your campaign (make sure you activate all your variants, as well) to start your A/B test.

tactic 20 5 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

3. Step: Analyze the results of your A/B test

Look closely which variant performs better. You can toggle on the “Keep only the winner variant running” option, so as soon as our system has enough data to decide which variant is the winner, it deactivates the other, non-winning one.

tactic 20 6 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-020.jpg"><cite><span class="i">intermediate</span><p><b>+20%</b>conversion rate</p></cite>Offer A/B Test<small>Test different offers in your lead generation forms</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

Book a call

Looking for more
personalization tactics?