Personalize your welcome popups with the country name for your international visitors by using our Smart Tags feature, and increasing your conversion rate by 15%. 

WORLD-WIDE WELCOME

Tailor the content of your welcome popups to visitors from key countries

Improve the user experience of international visitors by welcoming them with a personalized message

Group 1024 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
Expected results
+15%

conversion rate

Difficulty

Advanced

Industry

Any

Message type

Overlay

Tags

Smart Tags

When to use it?

If you have customers from all over the world and you’re on the hunt for new ideas to improve their user experience, this tactic is perfect for you!

The idea itself is very simple: personalize your welcome popups with the country name for your international visitors. But executing it could be hard… unless you use our Smart Tags feature!

If your website has a considerable amount of international traffic, you can immediately create a more memorable user experience for these visitors by mentioning the name of their country in your welcome popups.

With Smart Tags, you can personalize your popup for each visitor on autopilot, meaning that you don’t need to create a separate message for each country.

tactic 23 v1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

How to set it up?

0. Step: Check the top locations where your visitors are coming from

Go to your Google Analytics account, and go to Audience / Geo / Location so that you will see where your visitors are coming from. Choose as many countries as many campaign variants you would like to create. To demonstrate this tactic, we will go on with Canada (default campaign) and Denmark (personalized campaign).

Untitled 16 3 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

1. Step: Create a regular welcome popup

If you don’t have an existing campaign you want to personalize, here you can get a list of welcome popup templates and create a new one. Fine-tune it to your style, this will be your default variant.

tactic 23 v3 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

2. Step: Create a new Personalized Experience

If you want to learn more about Personalized Experiences, click here.

tactic 23 v4 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Add a new variant to Experience B and C. Your original campaign is in Experience A.

tactic 23 v5 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

3. Step: Modify your newly created campaign variants

We recommend to display the country name in the headline plus if you want to create a super personalized experience for your visitor, show a testimonial in the visitors’ mother tongue.

This will be the variant shown for Canadian visitors:

tactic 23 v6 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

This will be the variant shown for Danish visitors:

tactic 23 v7 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

4. Step: Add a new rule to your experience variants

Use Country Based Targeting to show the different variants to your different user segments. If you want to learn more about Country Based Targeting, click here.

tactic 23 v8 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

5. Step: Launch your campaign

This is what it will look like for visitors from Denmark:

tactic 23 v9 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-023.jpg"><cite><span class="a">advanced</span><p><b>+15%</b>conversion rate</p></cite>World-Wide Welcome<small>Tailor the content of your welcome popups to visitors from key countries</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

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