Stop abandoning visitors without discounting and increase store-wide conversion rates while saving money by promoting products on autopilot based on current month for browse abandoners.

INTERMEDIATE TACTIC

Promote your products on autopilot for browse abandoners

Stop abandoning visitors without discounting and increase your conversion rate while saving money

Group 1009 - <cite><span class="i">intermediate</span><p><b>-20%</b>bounce rate</p></cite>Promote your products on autopilot for browse abandoners <div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
Expected results
-20%

bounce rate

Industry

Ecommerce

Message type

Overlay

Tags

Smart Tags, Product Recommendations

When to use it?

Discounts are a strategy that many ecommerce stores swear by. But what about visitors who come from Google Shopping Ads or price comparison sites and go directly to your product pages, then leave without buying? Should you offer discounts to them?

Probably not.

Why? Because these visitors have already seen your prices in the Google Shopping Ads, which means that when they clicked through they were aware of your prices. The reason for the bounce is probably not price related.

Instead, try focusing on product discovery!

You can encourage product discovery (and decrease bounce rates at the same time) by promoting your trending products in an exit-intent popup.

You can do all this dynamically using this tactic! All you need to do is to create a single exit-intent popup and set it up correctly for your Google Ads traffic.

How to set it up?

1. Step: Create a Product Recommender popup

Choose a template from our Product Recommender use case and fine-tune it to your style.

Monosnap OptiMonk Admin 2023 01 27 16 07 17 1 1024x508 - <cite><span class="i">intermediate</span><p><b>-20%</b>bounce rate</p></cite>Promote your products on autopilot for browse abandoners <div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

Or you can simply create any popup and add a product element from the “Add elements” section:

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2. Step: Set up the products you want to promote

In the product element, choose the most popular products setting:

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If you don’t have a Shopify store, you will need to manually add the details of your products that you would like to see on your campaign.

3. Step: Insert Smart Tag

Insert the “Current month in EN” Smart Tag into your headline to create an even more personalized feel.

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4. Step: Target and launch your campaign

The campaign should appear on exit-intent on product pages, so only those visitors will see your message who are about to leave your product pages.

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Target only those visitors who are coming from Google Ads.

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tl kata - <cite><span class="i">intermediate</span><p><b>-20%</b>bounce rate</p></cite>Promote your products on autopilot for browse abandoners <div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

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