Stop abandoning visitors without discounting and increase store-wide conversion rates while saving money by promoting products on autopilot based on current month for browse abandoners.
Stop abandoning visitors without discounting and increase your conversion rate while saving money
bounce rate
Ecommerce
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Smart Tags, Product Recommendations
Discounts are a strategy that many ecommerce stores swear by. But what about visitors who come from Google Shopping Ads or price comparison sites and go directly to your product pages, then leave without buying? Should you offer discounts to them?
Probably not.
Why? Because these visitors have already seen your prices in the Google Shopping Ads, which means that when they clicked through they were aware of your prices. The reason for the bounce is probably not price related.
Instead, try focusing on product discovery!
You can encourage product discovery (and decrease bounce rates at the same time) by promoting your trending products in an exit-intent popup.
You can do all this dynamically using this tactic! All you need to do is to create a single exit-intent popup and set it up correctly for your Google Ads traffic.
Choose a template from our Product Recommender use case and fine-tune it to your style.
Or you can simply create any popup and add a product element from the “Add elements” section:
In the product element, choose the most popular products setting:
If you don’t have a Shopify store, you will need to manually add the details of your products that you would like to see on your campaign.
Insert the “Current month in EN” Smart Tag into your headline to create an even more personalized feel.
The campaign should appear on exit-intent on product pages, so only those visitors will see your message who are about to leave your product pages.
Target only those visitors who are coming from Google Ads.
Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.
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Product updates: Introducing OptiMonk 3.0
