Increase the conversion rate of your international visitors with highly personalized messages that highlight relevant shipping information based on the location of each website visitor.

LOCALIZED SHIPPING BAR

Personalize your shipping bars based on location

Increase the conversion rate of international visitors by highlighting relevant shipping information

Group 1009 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
Expected results
+5%

conversion rate

Difficulty

Intermediate

Industry

Ecommerce

Message type

Overlay

Tags

Smart Tag

When to use it?

International shipping can raise lots of questions for your customers: Do you ship to every country? How much does it cost? What’s the delivery time? Is free shipping available?

If you don’t answer these questions, customers may decide to leave your store without buying. So if you want to increase the conversion rate of international visitors, setting up personalized shipping bars for each country is a great idea.

And if you don’t have the same shipping conditions for every country, don’t worry, you can easily personalize the message based on the visitor’s location.

How to set it up?

0. Step: Check the top locations where your visitors are coming from

Go to your Google Analytics account, and go to Audience / Geo / Location so that you will see where your visitors are coming from. Choose as many countries as many campaign variants you would like to create.

To demonstrate this tactic, we will go on with the top two countries on the list, the USA and Canada.

personalized shipping bar google analytics - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

1. Step: Create a sticky bar and fine-tune it to your style

This will be your default variant. You can find all of our sticky bar templates here.

free shipping bar default - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

2. Step: Create a new Personalized Experience

If you want to learn more about Personalized Experiences, click here.

free shipping bar personalized experience - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

Add a new variant to Experience B and Experience C. Your original campaign (default variant) is in Experience A.

free shipping bar personalized experience 02 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

3. Step: Personalize your new variants

Display the country name, and the country flag to the headline of your sticky bars and also update the shipping information that is applicable for the chosen country/countries.

This is the variant for the USA:

free shipping bar usa - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

This is the variant for Canada:

free shipping bar canada - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

4. Step: Add new rules to your experience variants

Use Country Based Targeting to show the different variants to your user segments. If you want to learn more about Country Based Targeting, click here.

free shipping bar rules - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

5. Step: Launch your campaign

This is what it will look like for visitors from the USA:

free shipping bar final usa - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-014.jpg"><cite><span class="i">intermediate</span><p><b>+5%</b>conversion rate</p></cite>Localized Shipping Bar<small>Personalize your shipping bars based on location</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

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