Increase the conversion rate of your international visitors with highly personalized messages that highlight relevant shipping information based on the location of each website visitor.
Increase the conversion rate of international visitors by highlighting relevant shipping information
conversion rate
Intermediate
Ecommerce
Overlay
Smart Tag
International shipping can raise lots of questions for your customers: Do you ship to every country? How much does it cost? What’s the delivery time? Is free shipping available?
If you don’t answer these questions, customers may decide to leave your store without buying. So if you want to increase the conversion rate of international visitors, setting up personalized shipping bars for each country is a great idea.
And if you don’t have the same shipping conditions for every country, don’t worry, you can easily personalize the message based on the visitor’s location.
Go to your Google Analytics account, and go to Audience / Geo / Location so that you will see where your visitors are coming from. Choose as many countries as many campaign variants you would like to create.
To demonstrate this tactic, we will go on with the top two countries on the list, the USA and Canada.
This will be your default variant. You can find all of our sticky bar templates here.
If you want to learn more about Personalized Experiences, click here.
Add a new variant to Experience B and Experience C. Your original campaign (default variant) is in Experience A.
Display the country name, and the country flag to the headline of your sticky bars and also update the shipping information that is applicable for the chosen country/countries.
This is the variant for the USA:
This is the variant for Canada:
Use Country Based Targeting to show the different variants to your user segments. If you want to learn more about Country Based Targeting, click here.
This is what it will look like for visitors from the USA:
Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.
basic+20-40%popup conversion rate
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