Ask your customers where they heard about you using a thank you popup to discover where they’re really coming from and get real attribution data.

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BASIC TACTIC

Launch a post-purchase attribution survey

Discover where your customers are really coming from and measure real attribution

Group 1008 1 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
Expected results
50%

response rate

Industry

Any

Message type

Overlay

Tags

Survey

When to use it?

Are you doing a lot of brand building, demand generation, offline marketing or social marketing, but you’re not sure how effective these strategies are? That’s not surprising— these strategies are usually undetectable through Google Analytics.

And most consumers use multiple devices before making a purchase, which makes it even harder to understand where each customer really discovered your brand.

Here’s what you can do: ask your customers where they heard about you using a popup on your thank you page. This is the best way to get real attribution data.

You can further incentivize the visitors to answer your question by providing an extra discount to use on their next purchase.

How to set it up?

1. Step: Choose a regular Feedback campaign

You can choose a pre-made template from here and you can fine-tune it to your style.

post purchase survey 01 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

If you choose a pre-made template jump to Step 3.

2. Step: Add a survey to your campaign

If you create your campaign from scratch, you will need to add a survey element.

post purchase survey 02 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Add a thank you page to your campaign. This is where your visitors will be sent after submitting their feedback.

post purchase survey 03 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

3. Step: Place your message on your success page

Since we’d like to ask for feedback after visitors place an order, we need to display this campaign on our success page. Use the Current page / URL feature to carry this out:

post purchase survey 04 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

4. Step: Activate your campaign

This is how it will look on your thank you page.

post purchase survey 05 - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
tl kata - <cite><span class="b">basic</span><p><b>50%</b>response rate</p></cite>Launch a post-purchase attribution survey <div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

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