Improve the conversion rate of your landing pages by A/B testing different headlines with different value propositions and finding the best one for your audience.

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INTERMEDIATE TACTIC

Test landing page headlines with different value propositions

Improve the conversion rate of your landing pages by finding the best value proposition

Group 1031 - <cite><span class="i">intermediate</span><p><b>+50%</b>conversion rate</p></cite>Test landing page headlines with different value propositions <div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>
Expected results
+50%

conversion rate

Industry

Any

Message type

Embedded

Tags

Dynamic Content, Experiment

When to use it?

Do you have low landing page conversion rates? It might be because you didn’t find the best USP yet.

If your USPs are not perfectly defined, or you’re still not sure what type of headline will resonate best with your target audience, you can easily test different value propositions using Dynamic Content.

This will help you make data-backed decisions when building your value proposition and discover which headlines lure the most customers, thus increasing your conversion rates and revenue.

How to set it up?

1. Step: Create a Dynamic Content campaign

If you’re new to Dynamic Content, you can learn all the important information about it here.

dynamic content 01 - <cite><span class="i">intermediate</span><p><b>+50%</b>conversion rate</p></cite>Test landing page headlines with different value propositions <div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

2. Step: Rewrite the headline

Select the headline that you would like to A/B test on your landing page and just simply rewrite it:

dynamic content 02 - <cite><span class="i">intermediate</span><p><b>+50%</b>conversion rate</p></cite>Test landing page headlines with different value propositions <div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

3. Step: Start an experiment

To learn which headline works better, you will need to start an experiment.

Here’s how to set it up:

In the Control Group, you shouldn’t add any campaigns (your original headline will appear to 50% of your visitors). And in Group A, you should add your newly created campaign (the changed headline will appear to the other 50% of your visitors).

dynamic content 03 - <cite><span class="i">intermediate</span><p><b>+50%</b>conversion rate</p></cite>Test landing page headlines with different value propositions <div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

4. Step: Analyze the results of your experiment

You will need to create segments for your visitor groups in Google Analytics to analyze the results of your experiment. To learn more about how to create segments in Google Analytics, click here.

tl kata - <cite><span class="i">intermediate</span><p><b>+50%</b>conversion rate</p></cite>Test landing page headlines with different value propositions <div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

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