Boost your Facebook ads ROI by personalizing the copy and the value proposition of your landing page to match the message in each ad.

ADVANCED TACTIC

Personalize landing page headlines based on Facebook ad copy

Boost your Facebook ads ROI by matching landing
page copy to your Facebook ads.

Group 1010 - <cite><span class="a">advanced</span><p><b>+50%</b>Facebook Ads ROI</p></cite>Personalize landing page headlines based on Facebook ad copy<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>
Expected results
+50%

Facebook Ads ROI

Industry

Any

Message type

Embedded

Tags

Experiences, Dynamic Content

When to use it?

Are you running multiple Facebook or Instagram ads with different copy, value propositions, or designs? And are you driving traffic from all those ads to the same landing page?

There’s a great opportunity in front of you: personalize the copy and the value proposition of your landing page for each ad. This will go a long way toward increasing the ROI of your Facebook ads.

All you need to do is to create a new Experience variant for each Facebook ad and personalize your landing page copy using OptiMonk’s Dynamic Content feature.

This can help to increase your Facebook Ads ROI. by 50%.

Here is an example: 

Group 1010 - <cite><span class="a">advanced</span><p><b>+50%</b>Facebook Ads ROI</p></cite>Personalize landing page headlines based on Facebook ad copy<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

How to set it up?

Step 0: Background information

Let’s say you have a landing page where you promote a certain product. In this example, a collagen protein is being promoted. 

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Let’s say that you have two running Facebook ads targeting different user segments. Both user segments are interested in buying collagen, but for different reasons. The first user segment wants to reverse the signs of aging, while the other group would like to strengthen their hair. In this case, it is wise to personalize your landing pages based on the users’ interests to create a unique shopping experience.

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Step 1: Create a new Dynamic Content campaign

If you’re new to Dynamic Content, you can learn all the important information about it here.

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Select the section that you would like to personalize on your landing page and just simply rewrite it:

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Now the experience is ready for the “reverse aging” segment. Let’s create another variant for the “prevent hair loss” segment.

Step 2: Create a new Personalized Experience

Creating different experiences for different sub-segment can be done through Personalized Experiences. If you want to learn more about Personalized Experiences, click here.

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Add a new variant to Experience B. Your original campaign is in Experience A.

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Step 3: Modify your second campaign variant

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Step 4: Add new rules to your experience variants

Use the “Visited URL” rule. This will allow you to only show your campaign to visitors who are coming from a special ad.

Add a snippet of the URL (you will probably want to use the UTM campaign of your ad, like utm_campaign=regrow_hair) where only those visitors land who have come through that specific ad.

Untitled 24 1 - <cite><span class="a">advanced</span><p><b>+50%</b>Facebook Ads ROI</p></cite>Personalize landing page headlines based on Facebook ad copy<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

Step 5: Activate your campaign

This is how your campaign will look when your visitors have come to your site through the ad that is addressing those visitors who want to have healthy hair by using collagen.

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tl kata - <cite><span class="a">advanced</span><p><b>+50%</b>Facebook Ads ROI</p></cite>Personalize landing page headlines based on Facebook ad copy<div><p><b>Industry</b>Any</p><p><b>Type</b>Embedded</p></div>

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

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