Personalize your messages and product recommendations on your website based on user interests to increase your opt-in rates and drive more sales to your website.

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ADVANCED TACTIC

Personalize welcome popups based on interest

Boost opt-in rates & drive more sales with interest-based personalization.

Group 1026 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>
Expected results
+30%

conversion rate

Industry

Any

Message type

Overlay

Tags

Experiences

When to use it?

Segmenting your visitors based on their browsing behavior and tailoring your welcome popup to appeal to their interests is a great way to increase your conversion rates.

For interest-based segmentation, you can use the ads visitors are coming from or the product pages they’re browsing.

If someone clicked on an ad or landed on a page about weight loss, then you can safely assume that they’re interested in weight loss, and you can personalize your popup messaging based on this information.

This can help to increase your popup conversion rates by 30-50%.

Here is an example: 

tactic 25 1 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

Promoting sleep recovery products

tactic 25 2 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

How to set it up?

1. Step: Create a new sign-up form

If you don’t have an existing campaign you want to personalize, here you can get a list of sign-up offers. Create your campaign and customize it as you wish.

tactic 25 3 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

2. Step: Personalize your value proposition

Instead of using a generic 10% off on all products, offer the discount on only one product or on one product category, this way you can make the offer more special.

tactic 25 4 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

3. Step: Target your campaign

Use the “Visited URL” rule. This will allow you to only show your campaign to visitors who are coming from a special ad.

Add a snippet of the URL (you will probably want to use the UTM campaign of your ad) where only those visitors land who have come through that specific ad.

tactic 25 5 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

4. Step: Activate your campaign

This is how your campaign will look like if the visitor has come through a specific product promotion ad (in this case through an ad where you promote beauty sleep products).

tactic 25 6 - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>
tl kata - <cite><span class="a">advanced</span><p><b>+50%</b>conversion rate</p></cite>Personalize welcome popups based on interest<div><p><b>Industry</b>Any</p><p><b>Type</b>Experiences</p></div>

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