This refers to the visitor’s overall experience about using a particular product, system or service especially in terms of how easy or pleasing it is to use it. […]
Glossaryletter: u
Upsell
What is upselling? Upselling is a sales and marketing strategy that encourages customers to opt for a higher-priced or premium version of the product they originally intended to buy. For instance, an electronics retailer might nudge customers to purchase an improved version of a phone that has additional features (such as extra memory or a […]
Unique Value Proposition
A unique value proposition (or unique selling proposition) is a unique aspect of a company’s products and/or services that sets them apart from what competitors offer. […]
