Return on investment (ROI) measures the gain or loss generated on an investment relative to the investment’s cost. It is usually expressed as a percentage and is used for personal financial decisions to compare a company’s profitability or to compare the efficiency of different investments. […]
Glossaryletter: r
Remarketing
Remarketing is a common form of digital marketing in which you serve targeted ads to people who have already visited or taken action on your website. […]
Recommendation Engine
What is a recommendation engine? A recommendation engine uses data to recommend relevant items to the user. In other words, recommendation engines use customer data analysis to match up a particular user with content or products they’ll love. To do this successfully, a recommendation engine has to accurately predict what types of content a user […]
