Overlay

What is an overlay? An overlay is a type of website message that covers part of the base content of your website. Overlays are commonly known as popups, but there are actually several different formats they can take. Overlays are meant to deliver an important message to website visitors. Often, they’re designed to collect emails […]

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Open Rate

The open rate is a percentage representation of the number of people on the email list that opened a particular email campaign. This percentage is calculated by dividing the number of email messages opened by the total number of email messages sent. […]

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Onsite Messages

Onsite messages give you a second chance to communicate with your visitors and convince them to take the desired action. Using onsite messages, you can display tailored messages on your website with a popup, sticky Bar, side message, or fullscreen. […]

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Omnichannel Retailing

What is omnichannel retailing? Omnichannel retailing is a business model that involves using multiple channels (e.g. marketplaces, social channels, brick-and-mortar stores, etc.) to offer customers a seamless shopping experience. Across these online and offline channels, the customer journey should be unified from the first touchpoint to the last. Research has shown that 9 out of […]

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