A multi-step popup is a popup that has at least two steps before visitors can take the final action. It helps to decrease the noise of having way too much info on one popup since you break it into multiple steps. […]
Glossaryletter: m
Monthly Recurring Revenue
What is monthly recurring revenue (MRR)? Any revenue or income that a business expects to receive monthly counts as Monthly Recurring Revenue (MRR). Recurring revenue is usually the result of a monthly subscription business that bills its customers each month. How to calculate MRR? Calculating MRR is a fairly simple process that involves multiplying your […]
Micro Conversion
What is a micro conversion? Micro conversions are the steps a user takes on the way toward making a larger conversion. For instance, signing up for an email newsletter would be a micro conversion while signing up for a paid subscription would be a macro conversion. These small actions, while not considered part of a […]
Message Type
There are seven message types available in OptiMonk that you can use to display personalized messages to your visitors. These message types are popup, fullscreen, side message, sticky bar, embedded content, survey and gamification. […]
Macro Conversion
Macro conversion refers to the end goal of your website (e.g. for an ecommerce website, it’s likely to be making a purchase). […]
