What is gross profit? Gross profit is the money a company makes after subtracting all the costs related to manufacturing, marketing, and selling its products. This means that gross profit measures the profitability and financial performance of your business. Gross profit basically gives you a snapshot of both how much revenue your business is making […]
Glossaryletter: g
Gross Merchandise Value
What is gross merchandise value (GMV)? Gross merchandise value (GMV) refers to the total value of merchandise sold over a given period of time (usually a quarter or a year). It’s used to measure a business’ growth. How to calculate the gross merchandise value? To calculate your gross merchandise value, you simply have to multiply […]
Geo-targeting
Geo-targeting is a type of advertising that uses consumers’ locations to reach them with relevant messages. […]
Gamification
In marketing, gamification means applying elements from games to your website. Gamified popups are a popular way to gamify the user experience. Lucky wheels, scratchcards, or pick a gift popup are all types of gamified popups. […]
