Buyer Persona

A buyer persona is a fictionalized characterization of your best customer(s) based on information about them and how they use your product or service. It is a semi-fictional representation of your ideal customer. […]

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Bounce Rate

Bounce Rate is a metric that shows the percentage of visitors that leave a webpage without taking an action, such as visiting another page, clicking on a link, etc. […]

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Below the Fold

Below the fold refers to the section of your website that visitors only see after scrolling down. […]

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Behavioral Targeting

Behavioral targeting is a marketing technique that uses people’s activities (online browsing and shipping behaviors) to display relevant advertisements and messages. […]

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Behavioral Segmentation

Behavioral segmentation categorizes your visitors into groups based on a shared, specific behavior pattern like their purchasing behavior, the customer journey, the awareness stage, their knowledge, or product usage. […]

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B2C

Business-to-consumer is the process of selling products directly to the consumers who are the end-users of its products. […]

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B2B

Business-to-business is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. […]

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