Average Time on Site

Average time on site refers to the average duration of time visitors spend viewing your site. It’s also known as Session Duration in Google Analytics. […]

Elolvasom

Average Revenue Per User

Average Revenue Per User (ARPU) is the average amount of revenue each user brings to your business. It’s also known as Average Revenue Per Visitor (ARPV). […]

Elolvasom

Average Order Value

Average Order Value (AOV) is an ecommerce metric that measures the average dollar amount spent each time a customer places an order. […]

Elolvasom

Audience Segmentation

Audience segmentation is the process of dividing a large audience into smaller groups of people (segments). These segments have something in common, like behavior, interest, need or characteristic. […]

Elolvasom

Audience

Your audience is a group of people identified as being likely customers of a business. People belonging to an audience typically share similar demographic traits, e.g. age, gender, location. […]

Elolvasom

Attribution

Attribution in marketing helps to determine which marketing tactics are contributing to sales or conversions. […]

Elolvasom

Assisted Revenue

Assisted Revenue is all revenue that is generated after an OptiMonk conversion that led a visitor to purchase on your website. We use a 5-day attribution window, meaning that if the visitor places her order within 5 days of the OptiMonk conversion, her purchase will be attributed to our Assisted Revenue calculation. […]

Elolvasom

Artificial Intelligence

Artificial intelligence or AI refers to the intelligence of a machine, program, or system, in contrast to that of human intelligence. […]

Elolvasom

API

API stands for application programming interface, which is a set of routines, programmatic requests, and protocols that enable developers to build and integrate application software. […]

Elolvasom