What is the average time on site? Average time on site (also known as average session duration) measures how much time the average visitor spends on your website during a single visit. This measure varies widely based on many factors, including the type of website, what kind of content is on the site, and the […]
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Average Revenue Per User
What is Average Revenue Per User? Average revenue per user (ARPU) measures the revenue generated by each customer. Companies typically calculate ARPU on a monthly basis. For ecommerce stores, this shows how much the average customer spends per month. And for subscription services, it measures how much an average customer spends per monthly subscription period. […]
Average Order Value
What is the average order value? Average order value (AOV) is an important ecommerce metric that measures the average dollar amount spent each time a customer places an order. In other words, the more customers tend to spend on their orders, the higher your average order value will be. How to calculate average order value? […]
Audience Segmentation
What is audience segmentation? Audience segmentation is the process of dividing a large audience into smaller groups of people, called segments. All the members of a segment have a characteristic or attribute in common, which could mean that they share a behavioral characteristic, an interest, or demographic data. Why is audience segmentation important? Audience segmentation […]
Audience
What is an audience? Your audience is the group of people who are the most likely to be interested in your product or service. Some companies have a very wide and diverse audience, containing people of all ages, educational levels, and genders, while others have a smaller audience. Companies often think about their audience in […]
Attribution
Attribution in marketing helps to determine which marketing tactics are contributing to sales or conversions. […]
Assisted Revenue
Assisted revenue is all revenue that is generated after an OptiMonk conversion that led a visitor to purchase on your website. We use a 5-day attribution window, meaning that if the visitor places her order within 5 days of the OptiMonk conversion, her purchase will be attributed to our assisted revenue calculation. […]
Artificial Intelligence
Artificial intelligence or AI refers to the intelligence of a machine, program, or system, in contrast to that of human intelligence. […]
Annually Recurring Revenue
Annual recurring revenue (also known as ARR) shows how much recurring revenue you can expect, based on yearly subscriptions. […]
