Pay Per Click Advertising

“Pay per click” or “PPC” is a method of a payment referring to when website visitors click on a featured ad. As opposed to other cost models, the ad owner must pay per click each time his or her ad is selected, which is owed to the website owner who agreed to host the ad. Also referred to as “cost per click (CPC),” pay per click (PPC) advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to their ad spaces.